WE "SERVE" DIGITAL
Driving qualified traffic to your Chinese owned & paid media assets.
WE "SHOPIFY" DIGITAL
Converting and retaining your Chinese online shop customers.
WE "EXPLAIN" DIGITAL
What is a Tmall Partner (TP) Agency?
ABOUT WEB2ASIA: WE "善" DIGITAL
Taming the dragon to dance your song.
China Digital Strategy Development & Execution
From defining your commercial goals, getting a understanding of your China audiences and discerning the best way to work out digital touch-points, we make experiences relevant and integral. This is the business intelligence and leadership approach we offer across all Chinese paid, owned and earned digital media channels: China brand site & campaign landing pages, Social Media, Key Opinion Leader Outreach, Online Display Advertisement, Search and Mobile Marketing. Fortune 500 companies entrust us with creating their China multi-channel strategies.
China E-Commerce Setup and Operations ("TP")
We are an award-winning & 5-Star / Gold-Star rated Tmall Partner agency ("TP") aka Trade Partner aka Taobao Partner specialized on E-Commerce and New Retail O2O setup and operations for foreign brands and retailers in China. Our core philosophy is to view E-Commerce as an integrated consumer experience from both a branding and sales perspective. We offer a one-stop solution for China incl. consulting, warehousing & 3PL, fulfillment, eShop development, T-Mall, TMall Global, JD Jing Dong, Kaola, ele.me, Meituan setup & management, customer support and ROI-oriented digital performance marketing.
China Online Performance Marketing
ROI can be attached to every digital campaign - no matter if branding, customer acquisition or sales - in the end the bottom line has to be positive. Our clients push us to deliver measurable results, with the strongest returns possible. We accept the challenge & manage China digital performance marketing across paid search SEM, SEO, display media & retargeting, affiliate marketing, email & SMS. Our strength is a proprietary RTB ad tech solution for bid management optimization on Alibaba Express Train PPC and a DSP technology for Alimama Diamond Booth CPM.
Web2Asia is a Shanghai-based full-service digital marketing agency and award-winning Alibaba recommended E-Commerce & New Retail Operation Tmall Partner ("TP") aka Trade Partner for Tmall, Tmall Global, JD, JD worldwide, Kaola, Wechat, ele.me, Meituan, JD Daojia & others providing digital strategy, online performance marketing and e-commerce setup and ongoing operations. Since Q1/2018 Alibaba has promoted us to 5-Star / Gold-Star rated TP.
China SEO Market Entry E-Commerce & Multi-Channel Display Advertising
Tmall Global Partner "TP" - China E-Commerce Cross-Border Sales
In 2014 Taobao Tmall launched Tmall Global (http://www.tmall.hk), which allows any foreign retailer or brand to sell directly to Chinese consumers without having a legal entity, warehouse or staff in China. Web2Asia is one of the leading certified Tmall Partners to setup and operate Tmall International shops. Shipping is managed via cross-border delivery or through bonded warehouse within a China free-trade zone.
JD Jing Dong Worldwide Partner "TP" - China Cross-Border Platform & Retailer
In 2015 JD - China's largest online direct retailer and its no 2 Marketplace - launched JD Worldwide (http://www.jd.hk). Similar to Tmall Global it allows any foreign brand or merchant to sell to Chinese consumers without having a legal entity in China. The additional benefit of JD is that they offer both a marketplace model like Tmall as well as can also act as reseller.
Latest News - Digital Pulse of China
Wed
01
Mar
2017
What is a Tmall Partner ("TP") Agency? (aka Tmall Trade Partner)
Web2Asia's CEO George Godula was recently featured by Alibaba on what Tmall Partners TP or so called Tmall Trade Partner are and how they can help foreign brands sell to Chinese consumers through E-Commerce online. All content (c) by Alibaba Group. The full Tmall Partner TP list can be found on Tmall.hk.
Web2Asia is a five-star rated Tmall Global Tmall Partner TP that helps foreign brands setup and operate flagship stores on Tmall, Tmall Global, JD, JD worldwide, Kaola, Amazon China and WeChat.
Fri
29
Apr
2022
ALDI Shanghai grocery care packages delivered during ongoing China Covid lockdowns
Last week we were very fortunate to be able to organize a care package for Web2Asia employees and our esteemed clients located in Shanghai. A huge thank you to ALDI CHINA and to the head of our food & beverage department for coordinating this effort – close to 200 packages were delivered during ongoing lockdowns in almost all parts of Shanghai was not an easy feat. Vegetables are increasingly provided by district governments, so we decided on a premium selection of protein and carbohydrates to boost everyone’s spirit – 加油上海！
Sun
20
Jun
2021
New Record set for 2021 June 18 mid-year shopping festival
2021 China June 18 6.18 E-Commerce Shopping Festival on Alibaba TMall, Tmall Global, JingDong JD and JD Worldwide
Another June 18th China E-Commerce shopping festival comes to a close: Vendors for Alibaba Tmall’s 6.18 campaign have more than doubled: 250.000 new brands opted in for the mid-year sales festival traditionally marking the second biggest sales peak of the year after November 11th Singles Day. The festival, which started its presales period on May 24th came to a close tonight on June 20, and brought customers nearly four weeks of exciting deals and products. The company has yet to report final GMV figures compared to the 698.2 billion yuan (108 bil USD), generated in 2020 from June 1st to June 18th.
JD.com invited more than 300 celebrities, and executives from nearly 600 brand partners to participate in various promotions through live streaming during the promotion. The marketplace also held two galas through live streaming inviting celebrities to bring consumers the festive atmosphere of 618 and leveraging JD and WeChat’s combined strength. The company reported total transaction volume of over RMB 343.8 billion yuan (53bil USD) during the 18-day (Jun. 1-18) sale – 22% growth yoy compared to 2020.
Web2Asia’s key clients are also up 20%+ across platforms and despite COVID-19 the outlook for the remainder of the year looks brilliant. We thank our marketplace partners and our clients for their continuous support! Stay put for more official Tmall & JD statistics to be released in the coming days.
Wed
11
Nov
2020
Web2Asia client Uncle Buds launches its CBD brand on Tmall Global with Magic Johnson livestream!
US American brand Uncle Bud's is not only the first Western CBD producer to enter China (Forbes reports here) through China cross-border e-commerce but did so with a bang: during the largest shopping event of the year November 11th Singles Day Uncle Bud's brand ambassador, the legend Magic Johnson himself, participated in a live stream together with prominent Chinese KOL bbgilian.
