E-Commerce
NetEase launched the merchandise shopping guide platform huihui.cn
E-commerce supplier NetEase launched its new website huihui.cn. Hui Hui network is an upgraded version of NetEase's existing network. The platform will act as a merchandise shopping guide and integrated NetEase cashback, Youdao shopping assistant and shopping search function. Youdao shopping assistant allows the user to shop around and quickly view the price trends of a product.
Source: Ebrun
Digital
Starbucks Tries New Social Media Channel
WeChat, which is a very popular Chinese messaging app with over 100 million users, has recently launched a new feature, which made the platform open to brands. Now Starbucks is trying to use that channel, to increase product awareness. A user can follow Starbucks by scanning a specific QR code and is then able to initate the conversation by sending a emoticon to Starbucks. Starbucks currently replys by showing that users a product video, but maybe there will be more features in the near future.
Source: Tech in Asia
E-Commerce
Samsung will enter Chinese clothing market by 2014
Leading electronic brand Samsung is the owner of several clothing brands, like Rapido，Galaxy，Beanpole男女童 and VIVO. Now their planning to introduce a new brand to the market, which will focus on cheap products. It will be called 8ight Seconds.
Source: Linkshop