Watch how Web2Asia is helping British toy brand Jellycat with its flagship store at jellycat.tmall.hk to sell via cross-border E-Commerce directly to Chinese consumers. Jellycat has now achieved no 1 position in the entire Alibaba Tmall and Taobao plush toy category. This case study video on Jellycat's succes on Tmall Global was produced and published by Alibaba Group at http://www.alizila.com/video/worlds-squidgiest-toy-comes-china/.
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