06. March 2017
Today marks the flagship store Grand Opening of German drug store dm-drogerie markt on Alibaba's Tmall Global platform. Web2Asia worked for over one year in preparation of the launch together with dm, it's German agency oddity as well as Alibaba Tmall and Cainiao. Already in the soft-launch phase from December 2016 to February 2017 the flagship store became the largest German drug store on Tmall in terms of monthly Gross Merchandise Volume (GMV). The store currently features dm's private label...